Ice fili case Essay Example | Topics and Well Written Essays - 250 words - 1

Ice fili case - Essay Example Although the local companies register commendable profits, they lack the capacity to grow (Xin 4). The ice cream market in Russia is set to experience more competition in future. The main reason for this stems from the fact that competition among local producers has been high over the years. In addition to the local producers, foreign companies have infiltrated the Russian ice cream market, increasing the level of competition. Although the Russian ice cream producers remain dominant in the market, it is expected that if they do not change their marketing strategies, the foreign companies will dominate the market. Today, foreign companies have influenced a number of local consumers, through advertisements. Investing in intensive advertising is affordable to most foreign companies such as Nestle, while the local Russian ice cream producers claim to lack advertising funds. Although these remain popular today, in future, the Russian ice cream market might be taken over by foreign companies (Xin 3). Since competition is high in the Russian ice cream market, Ice Fili should develop an effective differentiation strategy. Ice Fili competes with Nestle in the production of high quality ice cream. Therefore, this company should build differentiation in order to compete favourably. First, Ice Fili should increase its brand recognition through more promotions and advertisements. Currently, the company has limited brand recognition. Secondly, the company should invest only in its strong brands. Today, Ice Fili has a wide range of products it produces, and it has failed to cater for the cost of advertising and promoting all the products. Therefore, by choosing to invest in the strongest brands, the company will have easy time managing them. Finally, the company should widen its distribution networks locally and globally. This will help the company build their brand and brand

I have two Questions from past exam Essay Example | Topics and Well Written Essays - 1000 words - 1

I have two Questions from past exam - Essay Example The hierarchical order goes in the same sequence in which the needs have been mentioned above. Physiological needs include food, air and water etc which are the fundamental necessities of life and life is not possible without them. Then come the security needs. In order to feel secure, an individual should be financially stable. He/she should be employed, should preferably have a home, and should be provided with health and safety both in the home and at work. If the security needs are met, an individual would look for love. He/she would prefer to have home near the workplace and would build good rapport with his/her peers at the workplace. After this, the individual would need to raise his/her self esteem. Again, self esteem requires stability. Unemployment makes an individual unstable financially and this has an adverse impact on the individual’s psychology as well. Maslow was of the view that an individual can not feel a higher level need unless all lower level needs have b een adequately fulfilled. For example, unless an individual’s physiological needs have been completely met, he/she would not look for security because something more important than security has not been gained. In the case under consideration, unemployment causes lack of security. As the individual’s security needs are not fulfilled, he/she would have low self esteem and would experience psychological distress. On the contrary, an employed person can have all of his/her four basic needs fulfilled and will feel the need to improve his/her skills and competence in work through self actualization. The philosophy presented by Maslow makes sense. Money is undoubtedly the driving factor in all areas of life. In addition, there are several more reasons to keep an employed person psychologically healthy as compared to an unemployed person. For example, when a person is employed, he/she gets to spend a considerable portion of the day at work. This gives a considerable relief from